Jacobs Creek Double Barrel is finished in aged whiskey barrels for a smoother deeper taste. It’s a super premium wine with a higher price point than most Jacobs Creek wines. So how do you convince a male audience with a sophisticated palette that this Jacob’s Creek wine is worth a place on their dinner table?

The perfect finish is only ever part of a much bigger story. Behind it lies inspiration, craft, and the pursuit of perfection. Those who strive to reach the perfect finish in their work are those with a rich, complex story to explore. We show our audience the stories behind innovators and creators who take the Double Barrel approach to their traditional craft, in the pursuit of perfection.

The branded content series was distributed across the mens online publications such as GQ and Broadsheet along with an influencer seeding strategy across blogs such as The Versatile Gent, Hey Gents, Man of Many and D’marge.

We reached a total of 120,554+ views and reached an online audience of 1,729,417. The average dwell time across editorial content was 2 minutes 28 seconds, (64% above the industry benchmark of 90 seconds),