The Kraken’s Pîcnic en Black

How do you turn Dîner en Blanc, Black?

To launch The Kraken Black Mojito, we turned the all-white influencer event Dîner en Blanc, completely black. Every year it hits Sydney’s shores for a night as bland as its colour scheme, it’s a cringefest and The Kraken crowd knew it. So we created Pîcnic en Black, a kit packed with everything for a party, along with The Kraken Black Mojitos. On the night, we hijacked the #DinerenBlanc hashtag, turning it black with a sea of reels, stories and posts of a more fiercely refreshing time. We reached over 8 million people, made a splash with PR and stole the limelight. Cheers to that.