To launch The Kraken Premix, we beat the budgets of bigger dark spirits brands and brought new drinkers on board. We made a splash, by testing our refreshing taste against the most hyped-up digital trend, NFTs. We created The Kraken’s Non-Fungible Treasures, an NFT collection with a deliciously devious decision; Mint an NFT or claim a real case of The Kraken Premix for free? The Kraken Premix surfaced as the winner, and we reached 4 million people, had 40,000 clicks and drove an increase in brand interest by over 8,000%. Cheers to that.