Afterpay 2022
How do you stay front of mind in every piece of communications in a crowded retail market?
Here’s some highlights from a years worth of Afterpay campaigns that span 3D billboards, OOH, social, digital and peak moments in the retail calendar to collaborations with Australia’s most loved brands.
Afterpay Day - Epic Deals
Afterpay Day is a bi-annual shopping event from Afterpay. But when there’s Black Friday, Cyber Monday, Click Frenzy and more, how do you stand out? You go bigger, braver and even more epic. Building on our successful ‘Carte Diem’ campaign, this Afterpay Day couldn’t be missed. We created 100s of assets from TV to targeted content. We even crashed into shopping hotspots with a giant 3D billboard. In 2022, Afterpay Day was its biggest yet. Epic.
Afterpay x Bunnings
Warning: This is not a drill. To launch Afterpay in-store at Bunnings, we created a series of out of home adverts with a fresh take on Bunnings signature style (with a little added fun). Nailed it.
Afterpay x Honey Birdette
19 Want something to get steamed up about? Look no further than our work with Afterpay and luxury lingerie brand, Honey Birdette. To launch Afterpay partnering with Honey Birdette, we didn’t take it slow. We launched a seductive series of content from out of home to social media to get people in the mood to shop with Afterpay. That’s how to get sparks flying.
Afterpay x Wish
32 When it came to launching this new partnership, Afterpay’s wish was our command. Wish is an online treasure trove, full of bespoke unique items for people to discover. So to introduce the ability to pay with Afterpay, we encouraged people to find their treasure. We brought to life a digital campaign, catching attention with a range of weird and wonderful items, now available to shop with Afterpay. It was weird, but we liked it.
Afterpay Holiday ‘22
35 To end the year, we created a holiday campaign to cut through the chaos and help people achieve gifting balance (with a little self-gifting on the side). Afterpay has some handy tools to make Christmas shopping simple. Its app allows people to make gift lists, order the items, and pay it in four balanced payments, cutting out the stress. So we created a full 360 campaign to help Aussies get prepped for, and wrap-up Christmas with ease. It was merry, bright, and completely eye-catching. All people had to do was make a gift list, check it twice, and pay in four.
