The Giving Tree

How do you transform a Christmas tree from decoration into digital donation?

Christmas is a time when even the most scrooge like can be persuaded to open up their hearts and wallets. We teamed up with JLL and The Smith Family to create a bespoke digital installation at the Liberty Place ANZ tower. We gave the traditional foyer christmas tree a digital transformation by installing a fun and engaging digital donation kiosk. Our cheeky elf ‘Libby’ attracted the of passers with her interactive antics encouraging them to donate to The Smith Family Toy & Book Appeal. Once a donation was made, an extra surprise awaited the user with the foyer tree lighting up in a special display to reward their charitable donation.