Meditation with The Kraken

How do you keep your social audience engaged and entertained with dark humoured content?

In 2022, we hired a PR Agent for The Kraken, with the aim of softening its bad boy reputation to be the face of The Kraken Premix. It worked, reaching over 3 million people and blowing engagement expectations out of the water. On advice from its agent, The Kraken used tried and tested PR techniques in an attempt to refresh its rep and get new drinkers on board. It hosted an influencer pool party, released a summer single and even a signature scented candle. This year, it’s continuing its successful pursuit, bringing chill(ing) vibes to its newest PR stunt- Meditation with The Kraken.